Neuman Aluminium
- #UX-Design
- #Development
- #Demolition
Team:
Michel Tripolt - CI and logo design
Pieter Owen - Brand strategy
Jakob Kasser - Image film
Do.Vision - IT
Neuman's presence was to be modernized both digitally and offline in order to appeal to young talent and bring them into the company. The company's international sites, from Mexico to China, were to be brought together digitally, and Neuman's commitment to sustainability placed at the center of its brand presence.
Pieter Owen kicked things off with the brand strategy, defining the core values of innovation, sustainability and passion and introducing the slogan "Always in our Element".
Michael Tripolt modernized the existing corporate identity and laid the typographic and graphic foundations for all further work.
Jakob Kasser produced an image film for Neuman, whose footage could also be used for other content on the website.
My job was to oversee all processes and integrate the results into the design and guidelines of Neuman Aluminium's new website. I also took care of creating a range of multimedia content for the website, including reviewing and refining photos and videos, developing my own image concepts, and producing intro animations and animated content.
A company rich in tradition
We opted for a mixed-media area at the top of the site, made up of three engaging videos of the company (one per core value), graphics and animations. Footage of people, places and machines gave the presentation personality, while the huge plants around the world conveyed a sense of Neuman's scale.To create a holistic understanding of the company, we incorporated general knowledge about aluminium, the material's importance for tackling climate change and for sustainability, and Neuman's efforts in this direction. This allowed us to communicate Neuman's identity and values in a contemporary and inspiring way.
Aluminium - Found in countless industries and applications
How could we communicate Neuman's versatility and the importance of aluminium in everyday life in an appealing way? We chose a multimedia approach that takes visitors on an interactive journey through the various industries in which aluminium plays a role. To this end, videos of everyday situations were produced showing where aluminium is used. An interactive slideshow lets users explore Neuman's various products and services by mouse or touch and learn how they use aluminium across the different industries.The technology divisions
The project required not only taking brand-specific aspects into account, but also visualizing a wide range of engineering and scientific facts in a clear and precise way.
Focus on sustainability
Neuman's commitment to sustainability was to be communicated clearly and authentically. Our approach was to show this by visualizing the sustainability facts as well as current measures and efforts (see the 2020 Sustainability Report). Equally relevant are the efforts to reduce fossil fuels through the use of solar panels and the company's own hydroelectric power plant. A long list of employee benefits rounds off the overall picture and clearly shows that sustainability is an important part of the Neuman Aluminium group.
I am proud to have been part of this impressive project and to have created, together with Neuman's talented team and my colleagues, a modern, forward-looking brand that represents the company appropriately. We created a unified international presence and translated Neuman's extensive history and activities into appealing graphics and videos. I would like to thank everyone involved who contributed to this success. It was a pleasure working with you, and I am excited to see what the future holds for Neuman.
